Mudgee Fine Foods
Client: Mudgee Fine Foods
Project: Web Design and Booklet
Date: Q3 2017
Mudgee Fine Foods approached Hi Tech Creative to develop a new website for promoting their regular Farmers’ & Makers’ Markets as well as the Farm Walk and Farm Gate events. Visually we wanted the new website to feel bright and colourful reflecting the feel that the Farmers’ Market and other events have. A clean and modern design was used with a strong focus on the selection of photography and colours to individualize each event.
Keeping the website clean and easy to navigate was an important focus with the large amount of information that the website needed to provide to both stallholders and visitors. We utilised a method of presenting the primary text content on two-thirds of the page with a sidebar for important documents and information. Modern web animations were even used to help draw attention to the most important documents when the user views the page.
Further improvements included; an eCommerce module to allow the sale of online tickets, an integrated Facebook and Instagram feed, blog system and a mobile friendly and simple to manage online calendar with automatic reoccurring events to reduce ongoing maintenance for the Mudgee Fine Foods support staff.