Effective product packaging is key to the sucess of a product. Product packaging fullfills a functional role protecting its contents as well as maintaining their quality on the shelf and at home. Packaging performs an important job as an informational vehicle, carrying details of the ingredients, usage, storage, nutrition and price.
Shoppers will pass by hundreds of brands as they navigate through a store. Aesthetic factors are essential to make a brand stand out, to entice new shoppers and ensure existing users can find it. Sometimes referred to as “the silent salesman” due to its ability to influence consumers at the point of purchase, packaging also acts as a form of brand communication, imparting personality, positioning, values and benefits to the brand.