Robert Stein Winery & Vineyard
Client: Robert Stein Winery & Vineyard
Project: Website Design
Date: Q3 2017
Robert Stein Winery & Vineyard is a prominent and well-established winery in the Mudgee Region with a family wine growing lineage dating back to 1838 and is listed as a Red 5 Star Winery by the James Halliday Wine Companion. Hi Tech Creative was selected to develop a new website for the winery which would bring a multitude of major changes to the online side of the business. The primary aim was to bring the website up to date with modern online standards of eCommerce shopping by improving not only the front-end user experience but also introducing security and marketing improvements for the winery sales department.
The new shopping experience included compatibility for mobile devices as well as faster load times and more effective and straightforward checkout procedures. In the back-end the eCommerce software was a major step forward for the sales staff as it offered full sales analytics, coupon management, inventory tracking and newsletter integration for superior marketing control.
The challenge for this site was to produce a fresh and modern website while still offering components of history and heritage which the Stein name invokes. Visually the use of a subdued colour palate of deep green and gold throughout links in with the new branding style while also allowing for a monotone photographic style used throughout, a tip of the hat to yesteryear.The new site build has seen an increase in online traffic, offering innovative opportunities in Search Engine Optimisation (SEO) which has translated into a noticeable boost in online sales as well.